Charizma’s Vibrant New Collection – In Stores Now!!

Charizma, a recently launched women’s clothing brand, creates unstitched, pret and luxury pret for women with an impeccable taste. Their new collection is a play on the regular hues in a very unique way. The menial blue’s have been paired with bright parrot greens and the subtle beige tones. Charizma brings to you a refined selection of blacks, reds and whites – irresistible! So if … Continue reading Charizma’s Vibrant New Collection – In Stores Now!!

From Shoot To Reality: Phulkari by Taana Baana

A month ago or so, I received a two piece suit from Phulkari by Taana Baana’s Spring/Summer Collection 2017 as a promotional gimmick. Let’s be honest, who doesn’t like free joras? Not me! So, as I excitedly opened the pack, I found a dark blue printed shirt and plain pants in blue. The blue of the pants didn’t quite match that of the shirt and … Continue reading From Shoot To Reality: Phulkari by Taana Baana

The ONE Expedition You Don’t Want To Miss Out On!

Making it reasonably big in such a short span of time, ONE has become almost synonymous with customized apparel, most probably because of their very catchy and commendable campaign of making every person wear the same tee and yet feel special. Their “There is only ONE [insert name]” campaign has been one of the most successful and with reason. It was therefore, very interesting for … Continue reading The ONE Expedition You Don’t Want To Miss Out On!

5 Desi Fashionistas to Look Out For in 2017

The concept of fashion blogging may be almost a decade old, but Pakistanis have only fairly recently discovered it. With the hives of self-proclaimed fashionistas buzzing around, it isn’t that hard to spot Queen “Bees”. Fashion in Pakistan is still a repressed form of arts, but that does not mean we don’t have our very own Victoria Beckhams. Here are some of our favorite instagrammers … Continue reading 5 Desi Fashionistas to Look Out For in 2017

To Buy Or Not To Buy; That Is The Question

DISCLAIMER: This is not an endorsement for a free giveaway; the clothes have been purchased. Hence all opinions in this article are unbiased. Summer is here. The Lawn Wars have officially begun. And as much as you vow not to participate in the Game of Lawns, you end up disappointing yourself—just like every other year. It’s everywhere! Wherever you go, ladies can be seen buying it, … Continue reading To Buy Or Not To Buy; That Is The Question

Have You Checked Out The Julke Store Yet?

The Julke brand introduced their flagship store on February 24th 2017, a Friday that was all about the masterfully hand-crafted bags that everyone seemed to be drooling over. The event was organized by one of the biggest names in Pakistan – JbnJaws and the PR was by Cartel PR. JULKÉ is known for its unique bags that come in vibrant colours and distinctive designs. They … Continue reading Have You Checked Out The Julke Store Yet?

4 Reasons Your Visit To Insignia is Due!

Shoe brands are popping up everywhere, leaving mainstream Pakistani brands with a choice: go big or go home. Insignia embraced the challenge, leaving their old methods behind and embracing all the latest fashion trends that we know and love. We recently visited Insignia and their latest collection left us pleasantly surprised. With this new competitive push, they are giving us a variety of stylish choices … Continue reading 4 Reasons Your Visit To Insignia is Due!