The grand launch of Lure was carried out at Nishat Hotel on 4th September, 2016. The excellent décor, elaborate set up and fanciful dresses heightened the attractiveness of the event. More glamour was added to the launch with the appearance of heart winning and beautiful stars like Urwa Hoccane, Resham Khan, Ahmed Ali Butt, Kiran Khan (swimmer) and Kiran Butt (model). The red carpet host was none other than the charming model Cybil Chaudry. Various renowned bloggers from high rated magazines and blogs also showed up at the event. The whole launch was superbly managed and organized by JbnJaws whereas PR was well conducted by Cartel.
Lure is a new fashion clothing brand in town introduced by the talented designers Fatima Salamat, Madiha Majid and Maha Majid to bring an alluring collection of formal and semi formal wear titled as “Enchanting Musk.” Lure feels a great deal of pride in offering women intriguing and eye catching designs with flawless manufacturing. The brand ensures its creations meet top standards that a woman expects.